1.1 Promotion of local culture and history
Podkarpackie Regional Tourism Board (Podkarpackie Voivodeship, Poland)
Association of self-governments "Euroregion Carpathians - Ukraine" (Lviv Oblast, Ukraine)
Carpathian wooden churches are examples of a unique combination of exquisite design, functionality, and beauty, they startle with their harmony and variety. They fit perfectly into the surrounding mountain landscapes making these areas recognizable. In 2013, 16 wooden temples of the Carpathian region were included in the UNESCO World Heritage List, 8 of which are located in Ukraine and 8 in Poland. On the whole, there are more than 2500 churches in Ukraine only. Sadly, this unique cultural heritage can be lost as weather and time take their toll, while human ignorance and negligence cause even more damage. A relevant approach applied to management and promotion of this historic property can bring tangible benefits to local communities lasting for centuries.
The team of WoodenRoute project intends to preserve and popularize the wooden architecture heritage of the Polish-Ukrainian borderland. It will be achieved through the development of a Cross-border Wooden Architecture Route, which will join 163 churches on both sides of the border. The concept of the route will include not only the architecture objects but also useful tourist information such as tourist information centres, places to stay and to eat, railway and bus stations, landmarks, and tourist attractions. The new product will be promoted through e-tools (2 websites and 12 VRs - a kind of virtual tours) and a promotional campaign with a focus on influencer marketing. To get interest of potential visitors and activate local communities, 6 cultural events (3 in Poland, 3 in Ukraine) will be held within the route with popular Polish and Ukrainian performers involved. Additionally, free guided tours will be organized to the chosen objects on the route.
The implementation of the project will make Carpathian wooden churches more accessible and visible to visitors. It will lay the ground for their proper maintenance and promotion in the long term making local communities active players in tourism development processes.
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