2 Castles: common history, common promotion, an incentive to strengthen cooperation, tourist flows and economic growth

Acronym

Promo2Castles

NUMBER

PBU2/0807/18

Project type

Micro-project

STATUS

Completed

THEMATIC OBJECTIVE

HERITAGE

PRIORITY

1.1 Promotion of local culture and history

PARTNERSHIP

PL-UA

LEAD BENEFICIARY

Institute of Regional Development (Lviv Oblast, Ukraine)

BENEFICIARY

Pro Arte Et Historia Foundation (Podkarpackie Voivodeship, Poland)
State Historical and Architectural Reserve in Zhovkva (Lviv Oblast, Ukraine)

TOTAL BUDGET 66 000.00 € ENI CO-FUNDING 59 400.00 €

DURATION 15 months 01.10.2019 - 31.12.2020

Project description

Castles in Zhovkva and Krasiczyn are outstanding landmarks of the Ukrainian-Polish cross-border area. Each castle brings hundreds of years of unique and intriguing human history. Unfortunately, the tourist potential of the monuments is underused because of their unsatisfactory condition. Innovative approaches to management and promotion are needed to deal with the new challenges on today’s tourism market.

The Promo2Castles project team believes that effective promotion, development of personnel’s competencies and involvement of local communities of both cities can encourage to visit these historical objects. Three workshops and an exchange program for cultural managers will help to acquire new knowledge as well as to generate attractive and innovative cultural initiatives. The key message will be the reuse of castles to transform them into culture-, creativity- and technology-driven hubs. Two big project events, Polish-Ukrainian Cultural Forum in Krasiczyn dedicated to Cardinal Adam Sapieha and Ukrainian-Polish Cultural Forum in Zhovkva on historical heritage will explore the past and the present of the castles. Discussions and presentations will be complemented by an exquisite music programme, i.e. open classical opera. To ensure effective promotion of Zhovkva, branding, and marketing policy will be elaborated as well. The improved version of Zhovkva Historical Reserve website will assist visitors in exploring local sites.

The joint project activities will be a basis for long-term cross-border cooperation, shall increase the number of tourists in the regions creating new opportunities for the SMEs development, improving the welfare of the inhabitants, and giving the impetus to social and economic growth on both sides of the border.