1.1 Promotion of local culture and history
Institute of Regional Development (Lviv Oblast, Ukraine)
Pro Arte Et Historia Foundation (Podkarpackie Voivodeship, Poland)
State Historical and Architectural Reserve in Zhovkva (Lviv Oblast, Ukraine)
Castles in Zhovkva and Krasiczyn are outstanding landmarks of the Ukrainian-Polish cross-border area. Each castle brings hundreds of years of unique and intriguing human history. Unfortunately, the tourist potential of the monuments is underused because of their unsatisfactory condition. Innovative approaches to management and promotion are needed to deal with the new challenges on today’s tourism market.
The Promo2Castles project team believes that effective promotion, development of personnel’s competencies and involvement of local communities of both cities can encourage to visit these historical objects. Three workshops and an exchange program for cultural managers will help to acquire new knowledge as well as to generate attractive and innovative cultural initiatives. The key message will be the reuse of castles to transform them into culture-, creativity- and technology-driven hubs. Two big project events, Polish-Ukrainian Cultural Forum in Krasiczyn dedicated to Cardinal Adam Sapieha and Ukrainian-Polish Cultural Forum in Zhovkva on historical heritage will explore the past and the present of the castles. Discussions and presentations will be complemented by an exquisite music programme, i.e. open classical opera. To ensure effective promotion of Zhovkva, branding, and marketing policy will be elaborated as well. The improved version of Zhovkva Historical Reserve website will assist visitors in exploring local sites.
The joint project activities will be a basis for long-term cross-border cooperation, shall increase the number of tourists in the regions creating new opportunities for the SMEs development, improving the welfare of the inhabitants, and giving the impetus to social and economic growth on both sides of the border.
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